The World Health Organization (WHO) has urged governments to treat e-cigarettes, also known as vapes, similarly to tobacco and ban all flavours. That could spell trouble for some big tobacco companies, which have bet on a shift to cigarette alternatives. British American Tobacco has said it wants 50% of its revenues to come from ‘non-combustible’ products by 2035. Vapes are banned in 34 countries, the WHO said in a report last year, including Brazil, India, Iran and Thailand. But many countries struggle to enforce e-cigarette rules, meaning they are often available on the black market. Seventy-four countries, mostly in Africa but also including Pakistan, Colombia and Mongolia, did not regulate e-cigarettes at all, according to the WHO report. In other nations, including key markets like the U.S. and China, governments allow vapes but regulate their use.
WHO urges govts to treat E-cigarettes, vapes as tobacco
The World Health Organization (WHO) has urged governments to treat e-cigarettes, also known as vapes, similarly to tobacco and ban all flavours. That could spell trouble for some big tobacco companies, which have bet on a shift to cigarette alternatives. British American Tobacco has said it wants 50% of its revenues to come from ‘non-combustible’ […]
